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How to promote gift vouchers with digital marketing

Are you selling as many gift vouchers as you would like throughout the year, or do they only spring to mind in the run up to Christmas?

Gift vouchers aren’t only bought at Christmas – they are popular with consumers all year round to celebrate birthdays, anniversaries and special occasions. Others are bought just to say ‘thank you’. Mother’s day, Valentines, Easter and Father’s day give another boost to sales.

In fact, One Tree statistics* show that 50% of annual sales are made from January – October and 50% in November and December. READ MORE

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Four ways to sell more gift vouchers online

How do gift vouchers contribute to the bottom line?

Selling gift vouchers online doesn’t only bring in revenue – gift vouchers also attract new guests or clients. Once the recipient of the gift arrives for their treat, a new up-selling opportunity is also created.  Finally, a proportion of people (sometimes up to 40%) will not use their gift before it expires.READ MORE

How to run an online Black Friday sale

Running a sale is easy, right? Decide which product lines to reduce, by how much and for how long and then let prospects and previous customers know about the great deals. But what if you sell hospitality or leisure services, how do you make the most of the buzz around pre-Christmas spending and run an online Black Friday sale?

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Sell Gift Vouchers to Celebrate Afternoon Tea Week

Our friends at Afternoontea.co.uk are running Afternoon Tea Week from August 8th-14th. The week is a celebration of one of the nation’s favourite traditions. Whether enjoyed in a 5-star hotel or a quaint tea room, the British love the combination of savoury and sweet treats. And don’t forget the accompanying cups of tea – some 165 million are drunk each day in the UK.READ MORE

Spring Clean Your Gift Voucher Offering

Whilst keeping the website up to date is on the agenda of many marketing managers, time pressures may mean that a thorough spring clean, reviewing every aspect of the site’s content, can be easily overlooked. READ MORE