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Sales for the Summer! 5 great ways to market your gift vouchers in July

No doubt about it, summer is a tricky time for gift voucher sales. Father’s Day has come and gone and the next major gift giving holiday is Christmas. Nobody wants to don a Santa hat in July, so it’s important to find other ways of promoting your vouchers.

To help you out, we have compiled a list of 5 season-specific ways to market gift vouchers this month.

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Telephone

Ring ring, ring ring … gone

Are you missing out on more business than you think, simply because front line staff don’t have time to answer the phone?

Around 30% of calls to main hotel reception numbers are not answered on Mondays to Thursdays, rising to almost 40% on Fridays.*

Hard to believe?

One Tree provides a gift voucher and ticketing service for hospitality companies and these statistics have been gathered by our sales team who call a lot of hotels and restaurants in the course of their work.READ MORE

How to promote gift vouchers with digital marketing

Are you selling as many gift vouchers as you would like throughout the year, or do they only spring to mind in the run up to Christmas?

Gift vouchers aren’t only bought at Christmas – they are popular with consumers all year round to celebrate birthdays, anniversaries and special occasions. Others are bought just to say ‘thank you’. Mother’s Day, Valentine’s Day, Easter and Father’s Day give another boost to sales.

In fact, One Tree statistics show that 50% of annual sales are made from January – October and 50% in November and December. READ MORE

Hazlewood Castle Leeds - Luxury hotel gift vouchers

Richard’s birthday – why it makes sense to sell hotel gift vouchers online

Richard is my brother-in-law.

He likes golf (playing), cricket (watching) and cats.

Richard’s birthday is in January and as a caring family member, of course I like to give him a thoughtful present to mark the occasion. But, like so many people, he already owns everything he could possibly want or need, so I’m always faced with the challenge of finding the right thing.READ MORE

Spring Clean Gift Vouchers

Time to spring clean your gift voucher offering?

Spring is officially here with the arrival of the Equinox and longer, warmer days are now on the horizon. Brighter weather can also draw attention to accumulated dust, however, calling for some thorough spring cleaning and attention to repairs and renovations.

But what does that mean for selling gift vouchers?

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