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Gift-voucher-promotion ideas

Christmas is coming – are your gift voucher promotions in place?

Gift vouchers are bought all year long, but sales really ramp up in November and peak over the first two weeks of December.  If your gift voucher promotions are already set up for this Christmas, you’re in a great place, but if not, here are some marketing ideas to implement now. From creating  compelling reasons for customers to buy from you, through to running a digital campaign, pick off a few actions to make all the difference.

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Buying-gift-vouchers-online

Four simple ways to sell more gift vouchers this Christmas

Are you ready for the 2017 Christmas rush?

The month before Christmas is the peak buying time for gift vouchers – they make ideal gifts for friends and family.  After all, who wouldn’t like a treat they can enjoy at their leisure later in the year?  But is your voucher sales page hidden away on your website, lurking in the background? Now’s the time to dust it down and push it to centre stage.

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Afternoon Tea – The perfect gift to promote throughout the summer

With 165m cups of tea drunk every day in the UK*, there is no doubt that tea keeps the nation going. Add a tiered stand with an array of delicate sandwiches, scones and freshly-made cakes; serve specialty teas in china cups and a tea break takes on a whole new dimension – Afternoon Tea.

This quintessential British tradition is ever popular and makes an ideal package for hotels and restaurants to sell as a gift voucher. READ MORE

Five things to do today to protect your business from hackers

The cyber attack that took place over the weekend of 13-14 May 20-17 was not only a wake-up call for large organisations like the NHS, but for smaller businesses too. In fact, if you own or run an SME without a dedicated IT department, it really falls into your lap to protect your assets as far as possible.READ MORE

How to promote gift vouchers with digital marketing

Are you selling as many gift vouchers as you would like throughout the year, or do they only spring to mind in the run up to Christmas?

Gift vouchers aren’t only bought at Christmas – they are popular with consumers all year round to celebrate birthdays, anniversaries and special occasions. Others are bought just to say ‘thank you’. Mother’s day, Valentines, Easter and Father’s day give another boost to sales.

In fact, One Tree statistics* show that 50% of annual sales are made from January – October and 50% in November and December. READ MORE