Marketing Managers

 

The most common questions from our clients’ marketing teams. Click on a question to learn the answer.

 

One Tree Promotional Materials

 

Questions about making the most of the marketing resources provided by One Tree.

 

How do I access the Promotional Materials Library?

To find the free collection of marketing packages and top tips provided by One Tree, take the following steps:

  1. Log into the One Tree system and choose your gift vouchers product account.
  2. In the top right-hand corner of the screen there will be a hamburger menu icon. Click on this and choose ‘Resources’ from the drop-down menu.

How do I access the Marketing Workshops?

The One Tree Marketing Workshops page can be found by logging into the One Tree system.

 

Email marketing

 

Questions about promoting your vouchers by email.

 

Where can I find email banners/footers to promote my vouchers with?

All of the packages in our Promotional Materials Library contain graphics that can be used as email banners (for newsletters) or downsized for use as email footers. You can find this page by taking the following steps:

  1. Log into the One Tree system and choose your gift vouchers product account.
  2. In the top right-hand corner of the screen there will be a hamburger menu icon. Click on this and choose ‘Resources’ from the drop-down menu.

Where can I find hints and tips about effective email marketing?

You can find an informative presentation on email marketing (and more) on our Marketing Workshops page, which can be found by logging into the One Tree system.

 

Social media marketing

 

Questions about promoting your vouchers on social media.

 

Where can I find social media graphics to promote my vouchers with?

All of the packages in our Promotional Materials Library contain graphics that can be used across social media platforms. They are sized at 800px x 800px and optimised for the web. You can find this page by taking the following steps:

  1. Log into the One Tree system and choose your gift vouchers product account.
  2. In the top right-hand corner of the screen there will be a hamburger menu icon. Click on this and choose ‘Resources’ from the drop-down menu. The packages are at the top.

Where can I find hints and tips about effective social media marketing?

You can find an informative presentation on social media marketing (and more) on our Marketing Workshops page, which can be found by logging into the One Tree system.

 

Key sales dates

 

Dates for your calendar and why they are so important.

 

When is Black Friday 2019?

Black Friday falls on 29th November 2019.

It is worth keeping in mind that many Black Friday promotions last for a whole week leading up to the event, or focus on the following weekend up to Cyber Monday (Monday 2nd December).

How do I run a successful Black Friday sale?

You can find an informative presentation on marketing for Black Friday (and more) on our Marketing Workshops page, which can be found by logging into the One Tree system.

A ready-made Black Friday marketing package can be found in our Promotional Materials Library.

For more information on our Special Offers product, which is ideal for Black Friday discounts, click here.

Why is Christmas marketing so important?

More gift vouchers are sold over November and December than at any other time throughout the year. If you sell £1,000 worth of gift vouchers in a typical month, you’ll sell twice that amount in November and eight times that amount in December.

Therefore, if you make £10,000 in the first 10 months of the year, this will double in the final two months and result in annual sales of £20,000.

People are actively thinking about and seeking out Christmas gifts from October, so marketing your gift vouchers is never more important than in the golden quarter.

How can I stay on top of marketing in the run up to Christmas?

We realise that the last three months of the year can be particularly busy for the hospitality industry, so we want to help you to make the most of the peak season for voucher sales.

  • Visit our Marketing Workshops page for information on different types of marketing you can use in the run up to Christmas.
  • Use the Marketing Plan Template on that page to help you to structure your campaigns.
  • If you’re pressed for time, why not use one of the Christmas packages in our Promotional Materials Library? We can customise these for you and add logos etc. if you email us at marketing@one-tree.net.
  • Take a look at our Blog for more Christmas ideas.

When is the last day of posting?

The last day of posting in 2019 is Friday 20th December.

Royal Mail recommends that, if you want to receive a posted item in time for Christmas, you should buy it before this date. One Tree continues to send out postal vouchers until Christmas Eve. However, these are sent via Royal Mail so cannot be guaranteed to reach the recipient in time for Christmas after the last day of posting.

It is a good idea to quote the 18th December in your promotions to reduce the likelihood of complaints over delayed vouchers.

 

If you have a question that we have not covered on this page, feel free to contact us by email (support@one-tree.net) or by phone (01761 472911).