Making the most of One Tree's resources

To find the free collection of marketing packages and top tips provided by One Tree, take the following steps:

  1. Log into the One Tree system and choose your gift vouchers product account.
  2. In the top right-hand corner of the screen there will be a hamburger menu icon. Click on this and choose ‘Resources’ from the drop-down menu.

The Marketing Workshops can be found by emailing One Tree and asking for access.

  1. Log into the One Tree system and choose your product account.
  2. Choose ‘Reporting’ on the main toolbar. This will be at the far right of the screen.
  3. The first option on the reporting page allows you to export a list of customers who have opted-in to receive marketing emails from you.
  4. Select ‘Download CSV’. The data will then download as a CSV file, accessible using Excel.

Promoting vouchers by email

You can find an informative presentation on email marketing (and more) on our Marketing Workshops page. Please contact us to be given access to this.

Promoting vouchers on social media

All of the packages in our Promotional Materials Library contain graphics that can be used across social media platforms. They are sized at 800px x 800px so that they are optimised for the web. You can find this page by taking the following steps:

  1. Log into the One Tree system and choose your gift vouchers product account.
  2. In the top right-hand corner of the screen there is a hamburger menu icon. Click on this and choose ‘Resources’ from the drop-down menu. The packages are at the top.

You can find an informative presentation on social media marketing (and more) on our Marketing Workshops page. Please contact us for access.

Recognising key sales dates

Black Friday falls on Friday 26th November 2021.

Black Friday is an ideal time to offer promotional vouchers with a shorter redemption period than normal gift vouchers. The One Tree Special Offers product allows you to do just this. This type of  ‘deal’ voucher can encourage guests to visit your venue during the quieter winter months. Many Black Friday promotions last for a whole week leading up to the event, or focus on the following weekend up to Cyber Monday (Monday 29th November). 

You can find an informative presentation on marketing for Black Friday (and more) on our Marketing Workshops page. Please contact us to be given access to this.

A ready-made Black Friday marketing package can be found in our Promotional Materials Library.

For more information on our Special Offers product, which is ideal for Black Friday discounts, click here.

More gift vouchers are sold over November and December than at any other time throughout the year. If you sell £1,000 worth of gift vouchers in a typical month, you’ll sell twice that amount in November and eight times that amount in December.

Therefore, if you make £10,000 in the first 10 months of the year, this will double in the final two months and result in annual sales of £20,000.

People are actively thinking about and seeking out Christmas gifts from October, so marketing your gift vouchers is never more important than in the golden quarter.

We realise that the last three months of the year can be particularly busy for the hospitality industry, so we want to help you to make the most of the peak season for voucher sales.

  • Contact us for access to our Marketing Workshops page, where you can find information on different types of pre-Christmas marketing.
  • Use the Marketing Plan Template on that page to help you to structure your campaigns.
  • If you’re pressed for time, why not use one of the Christmas packages in our Promotional Materials Library? We can customise these for you and add logos etc. if you email us at marketing@one-tree.net.
  • Take a look at our Blog for more Christmas ideas.

The last day of posting for Christmas in 2021 is Tuesday 21st December.

Royal Mail recommends that, if you want to receive a posted item in time for Christmas, you should have it sent before this date. One Tree continues to send out postal vouchers until Christmas Eve. However, these are sent via Royal Mail so cannot be guaranteed to reach the recipient in time for Christmas after the last day of posting.

It is a good idea to quote 20th December in your promotions to reduce the likelihood of complaints over delayed vouchers.  Emailed vouchers are sent every day of the year, throughout the day, so are perfect for last minute or forgotten gifts.