Why does selling discounted vouchers make sense for Black Friday?
Black Friday, celebrated on the day after Thanksgiving in America, heralds the start of the Christmas shopping season. It takes place on Friday 29th November this year.
For those who wonder about these things, the name comes from the point in the year when US retailers finally stop being ‘in the red’ (making losses) and move into ‘the black’ (making a profit).
UK businesses have adopted this occasion as a key sales date in November, driving discounts and offers into public view to benefit from the increased incentive for consumers to spend.
Everyone loves a bargain, whether it’s for a Christmas present or personal enjoyment!
For hotels and restaurants, Black Friday represents an opportunity to take a bigger share of the Christmas market, boost income and bring in guests during the first quarter of next year.
So why use discount vouchers?
Physical products can be easily discounted, but selling services presents slightly different challenges. How will you package your offers, specify validity, confirm the purchase and take payments? Security is also an issue, in that you need to keep track of sold vouchers so that each deal can only be used once.
Pre-paid vouchers make an ideal solution
Offering vouchers to pre-sell your services is the ideal way to make the most of the demand for Black Friday deals.
With One Tree you can:
- Take pre-payment for guests to come in the early part of 2025.
- Set the dates for when the vouchers can be redeemed.
- Create attractive offers from accommodation to meals, spa/health club access or discounted monetary values.
- Set your own prices, quantity available and discounts.
There is potential for for add-on sales when the voucher is used and capacity is filled in quieter parts of the year. Additionally, up to 25% of the vouchers you sell may never be used, which simply means more money for you. We don’t keep the non-redemption income, you do.
The One Tree Special Offers System consists of an online voucher shop, embedded in your website or on a standalone page, automated email voucher delivery and a secure management portal.
It’s simple to link your email and social media promotions back to the online voucher shop for a frictionless buying experience.
Free set up and training
What’s more, our friendly on-boarding team will walk you through the set up and even build your landing page and up to five offers at no charge.
Is this for you?
The One Tree Special Offers System is ideal for:
- Restaurant and Hotel Owners
- Marketing Managers
- Revenue Managers
- Sales Managers
Looking to add a final boost to end-of-year sales and to increase footfall in the new year.
You run promotions to your existing clients and prospects, we fulfill and manage the vouchers for a low-cost commission.
Can you afford to miss out? To find out more about setting up a Black Friday voucher sale, simply contact us at [email protected].
“50% of annual gift voucher sales take place in November and December and the other 50% in the remaining 10 months of the year.”
“Almost 70% of gift recipients will spend a higher amount than the value of the gift voucher when they visit your venue.”
“Non-redemptions vary according to individual businesses. Once the voucher has expired the revenue adds to your bottom line.”