Why does selling vouchers make sense for Black Friday?
Black Friday, celebrated on the day after Thanksgiving in America, heralds the start of the Christmas shopping season. This year it takes place on Friday 25th November. For those who wonder about these things, the name comes from the point in the year when US retailers finally stop being ‘in the red’ (making losses) and move into ‘the black’ (making a profit).
UK businesses have adopted this occasion as a key sales date in November, driving discounts and offers into public view to benefit from the increased incentive to buy.
Everyone loves a bargain, whether it’s for a Christmas present or personal enjoyment!
For your business, Black Friday represents another opportunity to take a share of the Christmas spending, boost income and bring in customers in January and February next year.
So why sell Black Friday vouchers?
Physical products can be easily discounted, but selling services presents slightly different challenges. How will you package your offerings, specify validity and availability and take payments online? Security is also an issue, in that you need to keep track of buyers so that they only redeem their deal once.
Using One Tree Special Offer vouchers resolves all these challenges.
Importantly, you can take pre-payments for Black Friday offers. And when the buyers eventually visit your venue, they are likely to purchase add-ons, since they won’t have to pay for the services their vouchers provide.
Additionally, up to 25% of the vouchers you sell may never be redeemed, which simply means more money for you. We don’t keep the non-redemption income, you do.
The One Tree system consists of an online voucher shop, automated voucher delivery and management portal. It’s very easy to link email and social media promotions back to the online voucher shop. Internet shoppers are more likely to make a purchase if they can follow a direct link to your offers for a frictionless experience. Sales often fall through if potential customers have to call or email your business to ask for information or place an order.
Amidst the chaos of Black Friday, retailers bombard potential buyers with thousands of reduced price offers. Making the customer journey straightforward and smooth is a top priority. The One Tree Special Offer voucher shop provides peace of mind in this area.
What makes One Tree Special Offers so special?
One Tree’s Special Offers product allows you to publish discounted offers on your webshop for a specific period of time. Whether you want to advertise a percentage price reduction or show an initial price and a discounted price, the system allows you to create customised prices as required. Did you know that discounts of 20% or more sell most successfully on Black Friday? Discounts of this level intrigue buyers and save sellers from operating at a loss.
Find out more about our Special Offers product here.
You run the promotions to your existing clients and prospects, we fulfil the vouchers at a low-cost commission.
Can you afford to miss out? To find out more about setting up a Black Friday voucher sale, simply contact us at info@one-tree.net.
“50% of annual gift voucher sales take place in November and December and the other 50% in the remaining 10 months of the year.”
“Almost 70% of gift recipients will spend a higher amount than the value of the gift voucher when they visit your venue.”
“Non-redemptions vary according to individual businesses. Once the voucher has expired the revenue adds to your bottom line.”