If you’re a One Tree client, you and I have probably spoken on the phone.
In customer support, we like to call every now and again to make sure you are happy with your voucher system and aware of how to use our services. We’re also keen to share with you the latest system developments and marketing resources, with the aim of giving your voucher sales a satisfying boost.READ MORE
With less than 100 days left until the holiday event of the year, we think it’s acceptable to get a little excited. And we’re not alone. All across the country, hospitality and leisure businesses are booking dinners, organising events and readying the mince pies for the rush of the final quarter.
As fun as putting up decorations and organising playlists can be, we’re sure you’ve experienced an increase in calls, queues and queries as people begin their Christmas shopping. For businesses without an automated system to take care of their deals, it’s beginning to look a lot like chaos.
Also known as ‘frequency illusion’, the Baader-Meinhof phenomenon occurs when something that you recently noticed or heard about suddenly seems to appear everywhere.
For example, imagine the receptionist at a hotel you’re staying at recommends a gift voucher for a spa weekend. Previously, you weren’t aware that you could book an inclusive spa package for a whole weekend.READ MORE
No doubt about it, summer is a tricky time for gift voucher sales. Father’s Day has come and gone and the next major gift giving holiday is Christmas. Nobody wants to don a Santa hat in July, so it’s important to find other ways of promoting your vouchers.
To help you out, we have compiled a list of 5 season-specific ways to market gift vouchers this month.
Are you selling as many gift vouchers as you would like throughout the year, or do they only spring to mind in the run up to Christmas?
Gift vouchers aren’t only bought at Christmas – they are popular with consumers all year round to celebrate birthdays, anniversaries and special occasions. Others are bought just to say ‘thank you’. Mother’s Day, Valentine’s Day, Easter and Father’s Day give another boost to sales.
In fact, One Tree statistics show that 50% of annual sales are made from January – October and 50% in November and December. READ MORE
Richard is my brother-in-law.
He likes golf (playing), cricket (watching) and cats.
Richard’s birthday is in January and as a caring family member, of course I like to give him a thoughtful present to mark the occasion. But, like so many people, he already owns everything he could possibly want or need, so I’m always faced with the challenge of finding the right thing.READ MORE