No doubt about it, summer is a tricky time for gift voucher sales. Father’s Day has come and gone and the next major gift giving holiday is Christmas. Nobody wants to don a Santa hat in July, so it’s important to find other ways of promoting your vouchers.
To help you out, we have compiled a list of 5 season-specific ways to market gift vouchers this month.
Are you selling as many gift vouchers as you would like throughout the year, or do they only spring to mind in the run up to Christmas?
Gift vouchers aren’t only bought at Christmas – they are popular with consumers all year round to celebrate birthdays, anniversaries and special occasions. Others are bought just to say ‘thank you’. Mother’s Day, Valentine’s Day, Easter and Father’s Day give another boost to sales.
In fact, One Tree statistics show that 50% of annual sales are made from January – October and 50% in November and December. READ MORE
Richard is my brother-in-law.
He likes golf (playing), cricket (watching) and cats.
Richard’s birthday is in January and as a caring family member, of course I like to give him a thoughtful present to mark the occasion. But, like so many people, he already owns everything he could possibly want or need, so I’m always faced with the challenge of finding the right thing.READ MORE
Father’s Day on Sunday 16 June 2019 is the final event in the first part of the year to give a stimulus to retail sales, which, of course, includes gift vouchers. Celebrations get the nation spending – and Father’s Day is no exception.READ MORE
Spring is officially here with the arrival of the Equinox and longer, warmer days are now on the horizon. Brighter weather can also draw attention to accumulated dust, however, calling for some thorough spring cleaning and attention to repairs and renovations.
But what does that mean for selling gift vouchers?
Are gift vouchers on your marketing radar for Mother’s Day on 31st March? If so – perfect – if not, they certainly could be, with gift spending estimated at around £650 million and 60% of the adult population likely to buy cards, flowers, gifts, services and, importantly, experiences.READ MORE