Spring is officially here with the arrival of the Equinox and longer, warmer days are now on the horizon. Brighter weather can also draw attention to accumulated dust, however, calling for some thorough spring cleaning and attention to repairs and renovations.
But what does that mean for selling gift vouchers?
Are gift vouchers on your marketing radar for Mother’s Day on 31st March? If so – perfect – if not, they certainly could be, with gift spending estimated at around £650 million and 60% of the adult population likely to buy cards, flowers, gifts, services and, importantly, experiences.READ MORE
Your online gift voucher shop is now installed and you’re ready to start selling. But like any service you offer, potential customers need to know that gifts are now available to buy.
Luckily for you, many of your gift voucher customers will already know your brand and may want to share the love and buy a gift for their friends and family to enjoy. But if prospects don’t know that you sell gift vouchers, READ MORE
Father’s Day on Sunday 17 June is the next date in the annual gift giving calendar and provides a mid-year opportunity to sell your experience gift vouchers. With some promotional input, this event can add a boost to voucher revenues.READ MORE
Gift vouchers are bought all year long, but sales really ramp up in November and peak over the first two weeks of December. If your gift voucher promotions are already set up for this Christmas, you’re in a great place, but if not, here are some marketing ideas to implement now. From creating compelling reasons for customers to buy from you, through to running a digital campaign, pick off a few actions to make all the difference.
Are you ready for the 2017 Christmas rush?
The month before Christmas is the peak buying time for gift vouchers – they make ideal gifts for friends and family. After all, who wouldn’t like a treat they can enjoy at their leisure later in the year? But is your voucher sales page hidden away on your website, lurking in the background? Now’s the time to dust it down and push it to centre stage.