Christmas is a time for giving, so how will you make sure that your gift vouchers make it into stockings this year?
Welcome to January 2021. Another lockdown, but what can you do in the enforced downtime to put gift vouchers front and centre?
“50% of annual gift voucher sales take place in November and December and the other 50% in the remaining 10 months of the year.”
“Almost 70% of gift recipients will spend a higher amount than the value of the gift voucher when they visit your venue.”
“Non-redemptions vary according to individual businesses. Once the voucher has expired the revenue adds to your bottom line.”