Madingley Hall is a conference centre of distinction and home to the University of Cambridge Institute of Continuing Education (ICE). ICE offers short courses from one – two days through to longer courses, as well as a range of online learning opportunities.
When the ICE decided to expand their offering to include a range of gift vouchers, they approached One Tree. They wanted to make the process easy for customers to buy gifts online and also wished to keep the in-house management simple.
Providing a range of online gifts means that customers can buy a learning experience as a present without having to choose a specific course and date. This flexibility is attractive to gift buyers and recipients alike.
The Institute of Continuing Education is able to promote its gift vouchers knowing that the fulfilment is all taken care of by One Tree. Each voucher sold can be easily tracked from sale to redemption or expiry requiring minimal staff overhead.