Customer Targeting

Who are your customers and where do they hang out?

Session 2

Knowing more about the characteristics and desires of your ideal customer is the first stage to increase your stream of gift voucher revenue. Find out how to establish who this will be, where they live and how to reach them.

Next Steps

  • Fill in the Customer Persona Sheet for your ideal client
  • Create a map of where your existing customers live
  • Plan your promotional theme
  • Consider the promotions you will run
  • Click here to watch┬áSession 3: Email Marketing.