Promote your gift vouchers around key gift-giving events
Consumers don’t only buy gift vouchers at Christmas. They also buy gifts throughout the year for birthdays, anniversaries and to say ‘thank you’. Events including Valentine’s, Mother’s Day and Father’s Day stimulate sales further. But in a world of choice, gift buyers need to be aware of the range of gifts you offer.
50% of all annual sales take place in November and December as consumers buy gifts for Christmas. Remember to feature your gift vouchers in promotional brochures and run marketing campaigns to highlight your range during the peak buying season.
Click on the links below to access free marketing resources. Print posters to use in-house, or download the digital assets to use in your campaigns. Alternatively use the ideas to get the creative juices flowing and apply your own branding to the ideas here.
If you would like us to create some customised materials, please contact firstname.lastname@example.org for further details.