Father’s Day – A mid-year uplift for gift voucher sales
Father's Day Gift Voucher System
Father’s Day on Sunday 21st June 2026 will give a stimulus to retail sales, which, of course, includes gift vouchers. Celebrations get the nation spending – and Father’s Day is no exception.
Outside of Christmas, gift voucher sales are driven by regular gifting events, such as birthdays and anniversaries. National celebrations add a further impetus, so Father’s Day on 21st June 2026 is a welcome date for hotels and restaurants to boost their voucher sales.
Income is likely to increase naturally but can be elevated further with well-crafted promotions sent out in the weeks leading up to the day itself.
Consumer spending for Father’s Day lags Mother’s Day, but according to a report from GlobalData, retail sales came in at around £1.1 bn in 2025. The report also highlighted that 60% of Father’s Day gift shoppers intended to spend up to £45 on gifts for the occasion.
A clear sales opportunity exists
Another study showed that retailers are generally not particularly good at inspiring customers with ideas for Father’s Day gifts. Since many consumers struggle to think of presents, this is the perfect moment for your business to step in and solve those present-buying dilemmas. Experience gifts also continue to rise in popularity, so both monetary vouchers and packages fit the bill.
There’s money on the table and it’s there to be taken!
Consumers are looking for convenience
Customers expect buying anything to be easy, whether online or in person. Vouchers generated via One Tree are easy to sell in-house or from your website and are easy to order from any device. Personalisation adds a nice finishing touch. With the option to have vouchers sent by post or email, the One Tree gift voucher system makes Father’s Day gifting simple and quick for your customers.
Save time issuing Father’s Day gift vouchers
The fulfilment that goes alongside the online shop means that you can focus energy on promoting the vouchers, rather than spending time creating and sending them out. One Tree takes care of that on your behalf. This is a win-win for you as you sell more with less staff overhead. The management portal keeps track of all vouchers once issued.
Delivery options appeal to early birds and last minute buyers
We see from our own internal data that Father’s Day gift purchasing takes place in the two weeks before the event. With around a third of buyers leaving it to the last minute, e-vouchers are an ideal solution with immediate delivery, 24 hours a day, every day.
How to capture more Father’s Day gift purchasers
If you are already promoting Father’s Day to fill your venue, why not mention gift vouchers in your on and off-line campaigns? That way you’ll appeal to those who can’t spend time with you on the day itself. Targeted promotions dedicated to selling your range of vouchers will also be effective, with a multi-channel approach recommended.
1. Email
a) Add a section about your Father’s Day gift vouchers in your June email comms.
d) Provide gift inspiration by suggesting specific experiences at different price points.
e) Check that the call to action is clear. Link to the voucher sales page on your website in promotions.
d) Remind prospects that postal or instant email delivery is available.
2. Social Media Ads/Organic Posts
Create a campaign specifically for Father’s Day gift vouchers in the week before Sunday 21st June. Promote to the local market with links to your online gift voucher shop. Highlight any gifts available that particularly appeal to men. E.g. Gentleman’s Afternoon Tea, golf experiences, Special Spa Treatments tailored for men, Tasting Menus etc.
3. Print Ads
Add some prominent text or a graphic to any ads you are already running for Father’s Day promoting your vouchers. Include a call to action, i.e. a link to your voucher shop page.
4. Posters
Whether digital or in print, an advert on reception reminds guests that you have gift vouchers for sale. Downloadable poster ideas are available for One Tree clients in the Resources section of the Voucher Management Portal.
5. Timing
The week before 21st June will see most sales, but don’t forget the day itself. Thursday 18th is our last recommended day for posting. Repeat communications during this time, emphasising instant delivery towards the day itself.
All voucher dispatch will be handled by One Tree’s online voucher system, taking away the burden of dealing with requests. Your customers are also happy as their gift-buying conundrums are solved, without even having to go to the shops.
Spread a little magic everywhere with your gift vouchers and save staff time with an online voucher system from One Tree.
Try a demo here or contact us for further information.
“50% of annual gift voucher sales take place in November and December and the other 50% in the remaining 10 months of the year.”
“Almost 70% of gift recipients will spend a higher amount than the value of the gift voucher when they visit your venue.”
“Non-redemptions vary according to individual businesses. Once the voucher has expired the revenue adds to your bottom line.”