I took part in a marketing surgery, one of the gift voucher services offered by One Tree. It was the best 30 minutes I have ever spent looking at our offering! The One Tree marketing specialist took me through everything that we were doing and everything that we could be doing to promote our gift vouchers to a wider audience. We took on board the recommendations and have seen a fantastic increase in gift voucher sales.
“50% of annual gift voucher sales take place in November and December and the other 50% in the remaining 10 months of the year.”
“Almost 70% of gift recipients will spend a higher amount than the value of the gift voucher when they visit your venue.”
“Non-redemptions vary according to individual businesses. Once the voucher has expired the revenue adds to your bottom line.”