Focus on gift vouchers to capitalise on the Christmas rush
50% of annual gift voucher sales are made in weeks running up to Christmas, with Black Friday on 28th November heralding the start of the main buying season. This is a crucial time to use gift vouchers as a valuable tool to bring customers into your venue throughout 2026.
To make the most of Black Friday, discount some of your vouchers and run a promotion. Click on the links below to find out how to create the reductions and for marketing hints and tips on running the sale.
And whether you run a Black Friday voucher sale or not, demand is high until Christmas Eve, so a well thought out communications campaign during December keeps your vouchers front of mind as the go-to gift.
Print the posters to use in-house, or download the digital assets to use in your campaigns. Alternatively use the ideas to get the creative juices flowing and apply your own branding to the ideas here.
If you would like us to create some customised materials, please contact [email protected] for further details.
