Will selling gift vouchers make money?

The statistics say yes!

I once had a boss who regularly returned from business lunches to announce yet another great opportunity or idea for a partnership. We, in the marketing department, took a sharp but silent intake of breath knowing that we would be tasked with turning those thoughts into a realistic way of generating revenue.

Some of the ideas were completely outlandish, didn’t really fit into our current strategy and needed large levels of investment, so subsequently were quietly forgotten. Others did move into development and production.

If you run a hotel, restaurant or spa, selling gift vouchers is a low risk addition to your offering which can deliver big returns. UK consumers love buying them as presents as they are convenient and flexible, and more importantly, gift vouchers make you money.

They deliver much more than their face value as the statistics in our infographic show. Gift vouchers work as a promotional tool bringing in new guests, who may never discover your business without an introduction from friends or family.

Since gift recipients haven’t paid anything for their experience, they are inclined to spend more than the original value of the gift. A proportion of the vouchers are also never redeemed which is known as breakage, so that revenue goes straight to your bottom line.

What do you need to consider when launching a gift voucher programme?

This all sounds well and good, but selling vouchers does pose a number of questions. Which channels will you use to sell them? Who will send them out? What will they look like? How will you track their validity? What about security?

When you automate your systems with One Tree, we do all the heavy lifting. We install a branded shop on your website, then create and send out all your vouchers at the point of sale. They can also be issued in-house very simply and easily. A secure management portal tracks sales and allows you to manage redemptions and instantly view sales reports.

Next steps

Why not find out more about how selling gift vouchers online could benefit your business? The One Tree System includes a full on-boarding service at no cost and a risk-free 30 day cancellation period. From making suggestions about the best gifts to sell, to writing copy and editing images, we do it all for you.

Visit our contact us at [email protected] or fill in the online form for further information.