Discounting gift vouchers just got a whole lot easier

If you’re planning your Q4 sales and marketing activity, Black Friday on 27 November 2026 is probably already on your agenda. Or perhaps you’re looking at a longer promotional period to help drive sales during the quieter weeks of November.

With the new Promotions Feature from One Tree, there is an easy way for hotels and restaurants to offer discounts on gift vouchers to add into the mix.

Users with Administrator access can quickly and easily create voucher promotions to increase sales and fill capacity.

Key features

• Schedule promotions in advance by setting the exact start and end date and time.
• Set specific validity periods so that you control redemption dates.
• Choose which gifts to discount, either promote your entire voucher range or selected gifts and categories.
• Apply flexible discounts with a percentage discount, fixed amount or discount code.
• Track promotional sales and see the discounts applied and the revenue generated.

A closer look at how it works

The criteria for the promotion are set up in a dedicated Promotions tab on the Manage gifts page in the portal. These conditions are then applied to the relevant gift items. This gives you the flexibility to discount some or all of the gifts in your online voucher shop.

Schedule your sale dates

Promotions can be set up well in advance, with an exact start and end date and time, or can run on a permanent basis.

This means you can schedule a promotion to launch automatically and finish at a specific time – including evenings or weekends – without anyone needing to manually switch it on or off.

Set specific validity periods

Normally, voucher validity is based on a set number of months from the date of purchase. Promotions give you an additional option: setting specific dates during which a discounted voucher can be redeemed.

This can be particularly useful for seasonal campaigns. For example, you could run a Black Friday promotion but prevent recipients from redeeming vouchers during the busy Christmas period. Alternatively, you could use discounted vouchers to encourage bookings during specific quiet months in the year.

Choose which gifts to discount

You might want to keep things simple and apply a discount across your entire voucher range. Alternatively, you can target specific gift categories or individual voucher types.

This makes it easier to build promotions around your wider marketing strategy – whether that’s driving volume, promoting particular experiences or encouraging voucher sales to fill capacity at particular times.

Make promotions stand out on your online shop

Promotional gifts can be highlighted on your online voucher shop with a callout overlay. This helps customers immediately identify which gifts are included in the sale.

Callouts are an overlay on the gift image in the top right hand corner. They can be styled to complement your website branding or be given a contrasting colour to make the discounts stand out. Copy such as SALE or 20% OFF is added to make the savings clear.

A matching announcement bar can be displayed above the shop to promote the campaign and highlight key dates.

On individual gift listings, the original price is crossed out and the promotional price displayed in bold, making the saving easy for customers to see.

Flexible discount options

Percentage discounts are one of the simplest ways to reduce voucher prices, but the new Promotions feature also supports fixed-amount discounts and discount codes.

Discount codes give you the flexibility to target specific audiences. For example, you could offer a code to newsletter subscribers, VIP customers or returning guests as part of a targeted campaign.

Track your promotional sales

It’s important to understand not just what you’re discounting, but what the promotion is delivering.

Discount information and redemption criteria are tracked throughout One Tree. From the new Gift table tab, through to the Voucher detail page and Reporting downloads.

This gives you a clear overview of where and when discounts have been applied and the revenue generated from promotional sales.

Staff can also quickly see the voucher’s face value, sale price and redemption validity, helping them understand the terms of each voucher at the point of use.

Ready for your next voucher promotion?

If you’re planning a gift voucher campaign for Q4 2026, whether that’s a Black Friday sale, a November promotion or a targeted discount campaign, the new Promotions feature in One Tree makes it quick to set up and easy to manage.

With everything scheduled and ready in advance, your voucher sale can be launched alongside your wider marketing activity. There is no need for manual intervention out of hours.

Log into the Voucher Management Portal now to discover how easy it is to set up a pre-Christmas voucher sale.